01
Ledger
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Alex Martin
Senior Product Designer
- alex.martin@email.com
- +44 20 7946 0958
- London, UK
- alexmartin.design
- linkedin.com/in/alexmartin
Professional Summary
Product designer with 7 years on B2B software, from research through shipped interface. I care about information density, empty states and the seams between teams.
Work Experience
Senior Product Designer
2022 — PresentNorthwind Systems
London
- Rebuilt onboarding, lifting activation from 34% to 61% in two quarters.
- Established the design system now used by 4 product teams and 30+ engineers.
- Ran the research cadence that removed two planned features from the roadmap.
- Mentored three designers into senior roles and ran the quarterly design critique.
Product Designer
2019 — 2022Halcyon Labs
Remote
- Owned the analytics dashboard used daily by 12,000 customers.
- Cut billing support tickets by 41% after rewriting the pricing page.
Education
Westbrook University
2015 — 2019B.Des, Interaction Design · London
Graduated with distinction. Thesis on interfaces for dense operational data.
Core Competencies & Skills
- Product strategy (5/5)
- User research (5/5)
- Design systems (5/5)
- Prototyping (4/5)
- Figma (5/5)
- Accessibility (WCAG) (4/5)
- Information architecture (4/5)
- Usability testing (5/5)
- Workshop facilitation (4/5)
Key Projects
Fieldnote
fieldnote.appTechnologies: Figma, React, IndexedDB
- An offline-first research notebook for field interviews. 4,000 monthly users.
Certifications
- NN/g UX Certification — Nielsen Norman Group (2023)
Languages
English (Native / Bilingual), Spanish (Native / Bilingual)
Interests
- Typography
- Long-distance cycling
- Letterpress printing
Strict ATSSingle column · A4
Best for Finance, law, consulting
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